Talk to a real person in St. Augustine
When you call First Choice Florida, you reach our office on A1A. Local team, no call center, no overseas routing. If we can’t answer right away, we’ll get back to you the same day during business hours.
We’re a boutique vacation rental agency, which means a few things you might not be used to: you’ll get to know us by name, you can walk into our office on St. Augustine Beach, and our emergency line after hours is answered by local staff who actually know the properties – not a service that takes a message and forwards it somewhere.
By phone
904-429-7373
Office hours: Monday–Friday, 9:00 a.m. – 5:00 p.m.
After-hours emergencies: same number, answered locally by staff cell
By email
info@firstchoiceflorida.com
For non-urgent questions, booking inquiries, or owner inquiries about property management.
In person
1017 A1A Beach Blvd, St. Augustine, FL 32080
Across from Publix on St. Augustine Beach. Walk in any weekday between 9 and 5. Same plaza as Starbucks, Jersey Mike’s, Hallmark, Panache, and Taco Libre – easy parking, easy to find, easy to make a day of it.
Who you’ll be talking to
We’re a small office, so you’ll get to know us quickly.
Marty Kirkley – Co-owner of First Choice Florida and the person who runs it. Marty is licensed in both real estate and vacation rentals, so if you’re renting this trip and thinking about owning here someday, he can talk you through both sides.
Mitch Keady – Co-owner of First Choice Florida and our rental operations lead. Mitch handles the day-to-day of running 80+ properties – bookings, owner coordination, the work that keeps everything moving.
Susan Binninger – Owner of Ocean Breeze Real Estate and our broker of record. Florida law requires a licensed broker to oversee any property management company; Susan is ours. She also handles real estate sales and long-term rentals through Ocean Breeze.
What we can help with
- Booking a vacation rental in St. Augustine Beach, Vilano, Crescent Beach, Butler Beach, Summer Haven, or the Historic District
- Questions about a property you’re already booked at
- Property management inquiries if you own a rental and want to know what we’d do with it
- Buying or selling vacation rental property in St. Johns County, through Ocean Breeze Real Estate
- Anything St. Augustine – we’ve lived here a long time, ask us
Stay in touch
Find us on Facebook, Instagram, and YouTube. We post property updates, local events, and occasionally a sunrise from the beach.